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MARKETING ENABLEMENT
CLIENT TESTIMONIALS
The bChannels marketing team has made a huge difference to our engagement with SMB partners.
- James Sengenberger, WW SMB Channel Avaya
Partners tell me that we need more people like the marketing team. They do a great job for us.
- Rafael Vincent, Avaya Spain
CASE STUDY COVERAGE:
EMEA
WHO & WHAT
Avaya asked bChannels to increase usage of partner marketing assets to help smaller partners drive demand. We established a team of marketing specialists who advise partners on marketing campaigns with Avaya.
New ISV Partners Recruited
HOW
We built a team of Avaya marketing specialists for small business.
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We proactively reached out to partners in local language to create engagement.
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We increased use of marketing campaigns to drive demand for Avaya solutions.
CAMPAIGN RESULTS
Increase In Marketing Tool Usage
825%
280%
Increase In Partners Running Campaigns
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