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CERTIFICATION BENCHMARKING
For sure we will promote bChannels in the future, you did a great job! The analysis and recommendations were spot on.
- Laura Bartolini, Marketing Manager Google
LOCATIONS COVERED
NAM, EMEA, LATAM, APAC
WHO & WHAT
Google wanted to develop a program that defined the standard for certification in digital marketing. We helped Google see how programs create value in the market, and compliance options.
HOW
We performed an initial assessment of possible programs to benchmark.
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We conducted deep dives into eight leading certification programs.
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We provided Google with guidance on best fit to achieve their program goals.
New ISV Partners Recruited
CAMPAIGN RESULTS
Deep Dive Benchmark Components
40
6
Key Success Factors With Actionable Outcomes
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