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ISV PARTNER RECRUITMENT
I am very positive about the results of this project. The bChannels team got some really great results, and I will use them in the future for similiar work. It was not an easy project, as the partner profile was very targeted , but we got great results.
- Eddy Veldhuizen, Head of Global Channel Acceleration Google
LOCATIONS COVERED
NAM, EMEA, LATAM, APAC
WHO & WHAT
Google was looking to recruit specialist partners with capability to develop mapping solutions around Google technology. Google contacted bChannels to profile, score and recruit ISV partners.
HOW
New ISV Partners Recruited
We built a database of pre-screened partners and scored them to segment.
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We contacted high-potential partners and presented the Google proposition to them.
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We gained commitment from partners to hand over leads to Google to on-board.
CAMPAIGN RESULTS
In Profile ISV Partners Identified
64
55%
Conversion Rate From Target To Commitment
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