top of page
PARTNER AND CUSTOMER PERCEPTION
LOCATIONS COVERED
APAC, EMEA, NAM
WHO & WHAT
HP needed to gain traction for new security offerings. bChannels conducted a series of partner and customer perception initiatives that were used to drive value proposition and messaging. We also helped HP develop an effective engagement model, and start to recruit partners.
HOW
We performed initial interviews to gather insights around demographics and characteristics of the 'ideal' security customer, and their unmet security needs relevant to HP.
New ISV Partners Recruited
CAMPAIGN RESULTS
Quantitative Perception Interviews
300
36
In-Depth Interviews Across Three Regions
bottom of page