bChannels conducts channel focused research initiatives that provide answers to complex business problems. Our technology channel expertise gives us the ability to understand your competitive landscape and deliver key insights that will ensure your partner program and benefits are best in class and meet the evolving needs of your partners in all aspects of your products, services, and solutions.  Our research techniques provide an unbiased ability to understand your partners, model their capabilities, understand your program needs and drive the correct benefit structure for your partner program.