Impact of IoT on Routes to Market
- Matt Rowland-Jones
- Nov 17, 2017
- 1 min read
Partner programs have changed a lot in the last ten years or so. And channel partner categories are changing now more than ever, as IoT and Marketplaces redefine the role of partners. In this podcast we discuss how programs have changed, why they’ve changed, and what the program of the future might look like.
Author Highlights:
Vaughn Mordecai is the VP of Professional Services at bChannels. He enjoys thoughts sharing around IoT and AI innovation. He has more than 20 years in the research space and offers insights for technology companies.
Matt Rowland-Jones is the CEO of bChannels and has more than twenty years of experience working with the world's largest technology companies. His insights are well informed and he offers a fascinating angle on issues that matter most to technology vendors. He's right at the center of current discussions around IoT, partner ecosystems, and as a service models.
If you're interested in learning more about this conversation and how IoT impacts routes to market, please listen to the attached full audio file at the beginning of this post.
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